Gifting a bicycle is not that simple. It is too big to fit under the tree, it is awkward to wrap, and finding a giant bow in a pinch is next to impossible.
We were tasked with finding a way that the gifter could easily purchase a bike as a gift, yet still leave the selection process to the giftee.
To create an engaging, pertinent experience, we turned to the viewfinder toy. Packaged nicely with a personalized gift card inside, the recipient was given a present, that then turned into a buyer’s guide, that then turned into a bike.