A designed collection of cards based on the characters of the game Clue.
Perry Ellis changed the face of American fashion with his irreverent and playful approach to modern dressing. The brand needed to resurrect its original spark.
We revisited the original Perry Ellis word mark and brought it into the modern age.
Cues from the designer himself and infused his personality, historical vision and passion into the brand’s new expression. We developed a new identity that applied to tags & packaging and apparel trims.
Big Axe is not the largest brewery of the north woods, but they certainly are the best. They take great pride in their product and their brand reflects the rich history of their Nisswa Community.
In 2014, I started working with Chris, the owner of Big Axe. At the time, he needed a logo. Since then, his brand, his taproom, his reach has grown. This logo and branding helped lay the groundwork.
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We developed a Paid Facebook campaign to recruit and Agents to the largest and top-selling REMAX franchise in the country.
This was accomplished by creating several graphic videos that highlighted each pillar of differentiation that sets RE/MAX Results apart from competitors and in turn attracting new sales talent away from REMAX RESULTS’ competitors.
Nearly 500,000 impressions in the first three posts and drove more than 1/3 of the site traffic during their run (Q4 2017).
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Gifting a bicycle is not that simple. It is too big to fit under the tree, it is awkward to wrap, and finding a giant bow in a pinch is next to impossible.
We were tasked with finding a way that the gifter could easily purchase a bike as a gift, yet still leave the selection process to the giftee.
To create an engaging, pertinent experience, we turned to the viewfinder toy. Packaged nicely with a personalized gift card inside, the recipient was given a present, that then turned into a buyer’s guide, that then turned into a bike.